BBVA Commits to Massive GenAI Deployment with OpenAI
Banking giant rolls out ChatGPT Enterprise to entire global workforce of 120,000.
Banco Bilbao Vizcaya Argentaria (BBVA) announced on December 12, 2025, one of the most significant enterprise AI deployments to date, securing a deal to provide ChatGPT Enterprise to all 120,000 employees worldwide. This "all-in" commitment marks a departure from the cautious, pilot-based approach taken by many financial institutions and signals a new phase of mass adoption in regulated industries.
Operational Transformation
The deployment is not merely a software upgrade but a foundational shift in how the bank operates. BBVA intends to leverage the tool across almost every function of the organization.
- Risk Analysis: The AI will be used …
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