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China's Sweeping AI Content Labeling Law Takes Effect

The new rules, which became active on September 1, mandate that all AI-generated content must carry explicit and implicit labels.

Olivia Sharp 2 min read 737 views
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China's new law requiring explicit labels and implicit watermarks on all AI-generated content officially took effect on September 1, forcing major platforms like WeChat and Douyin to implement compliance features.

China implemented one of the world's first comprehensive mandates for labeling AI-generated content on September 1, 2025. The "Measures for Labeling Artificial Intelligence-Generated Content," issued by the Cyberspace Administration of China (CAC), requires internet service providers to clearly identify all forms of synthetic media, creating a new compliance landscape for technology companies operating in the country.

Explicit and Implicit Labeling

The new rules require platforms to affix two types of labels to AI-generated text, images, audio, and video. This dual approach is designed to ensure transparency for both users and regulators.

The requirements include: - Explicit Labels: These are …

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