Consensus Launches 'AI for Marketing' to Automate Demos
The launch introduces interactive, AI-driven product tours designed to replace traditional marketing leads with "product qualified" ones.
Consensus, a leader in demo automation software, launched a new platform titled "Consensus for Marketing." The tool is designed to use artificial intelligence to generate interactive video demos and product tours, fundamentally changing how B2B software is sold.
The launch targets a specific inefficiency in the sales cycle: the friction between a buyer's desire to see the product immediately and a sales team's need to qualify leads.
Moving to 'Product Qualified Leads'
The platform leverages AI to create personalized, "always-on" product experiences that live on a company's website. - AI Content Studio: This feature allows marketers to automatically generate …
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