Cristiano Ronaldo invests in Perplexity AI
The soccer legend partners with the search startup to launch a dedicated 'CR7' hub.
Celebrity endorsement meets utility
Perplexity AI announced a high-profile partnership with soccer legend Cristiano Ronaldo on Thursday. The deal involves Ronaldo taking an undisclosed equity stake in the AI search startup and serving as a global brand ambassador.
Unlike typical celebrity endorsements, this partnership focuses on utility. Ronaldo stated he uses Perplexity for "high-stakes moments," including researching topics for business decisions and drafting public statements.
The 'Perplexity x CR7' Hub
As part of the collaboration, Perplexity launched an interactive "Perplexity x CR7" digital hub. - Features: The hub allows fans to query the AI about Ronaldo’s career statistics, …
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