Enterprise AI Adoption Reports Show Conflicting Results on ROI
A Wharton report found 75% of leaders see positive ROI, while an ISG report found only 7% of initiatives achieve efficiency goals.
Wharton Report Shows High Optimism
Two reports painted a complex and contradictory picture of enterprise AI adoption. The "Wave 3 (2025) Current: Accountable Acceleration" report from Wharton detailed high and growing usage. The survey found 82% of business leaders use generative AI at least weekly, with 46% using it daily. This optimism extends to financial returns. The Wharton study found 72% of leaders are formally measuring AI's return on investment (ROI), and three out of four of them reported positive returns from those investments. However, the report also identified a new, second-order risk: 43% of leaders now see a …
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