Gap Inc. Partners with Google Cloud as Firms Grapple with AI Adoption
The retailer announced a multi-year AI partnership, the same day that also highlighted widespread enterprise struggles to achieve returns on AI investments.
Retail giant Gap Inc. announced a multi-year partnership with Google Cloud on October 9, 2025, to accelerate its technology strategy using AI. The collaboration will provide Gap Inc., which owns brands like Old Navy and Banana Republic, with an AI-powered platform to innovate across product creation, customer experience, and employee enablement. "AI is redefining what's possible in retail, and we're building our future technology roadmap around it," said Sven Gerjets, Chief Technology Officer at Gap Inc.
Widespread Adoption Challenges
Gap's announcement of a major AI initiative stands in contrast to broader market data suggesting widespread challenges in AI adoption. …
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