Google's New AI Search Systematically Favors Its Own Properties
An analysis of Google's AI Mode in Germany found YouTube and Google.com received a combined 71.77% of all source citations.
Study Follows German Launch
The same day Google launched its "AI Mode" conversational search feature in Germany, the SEO analytics firm SISTRIX published an analysis of millions of German-language AI responses. The findings documented a systematic preference for Google's own properties as information sources, raising new questions about competition and the future of the open web. The study provides the first large-scale, independent data on the citation behavior of Google's new search interface in a major European market.
Citation Analysis Reveals Self-Preference
The SISTRIX analysis revealed a strong pattern of self-referencing within the AI-generated answers. - Google's video …
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