IBM and USTA Launch New AI Fan Features for US Open
The new digital experiences, which went live on Aug. 18, 2025, include an interactive "Match Chat" AI assistant.
Interactive Fan Engagement
IBM and the United States Tennis Association (USTA) on Aug. 18, 2025, announced a suite of new AI-powered digital features for the 2025 US Open tennis tournament. The new tools are available on the official USOpen.org website and mobile app, which went live as the tournament began. The launch demonstrates how major sporting organizations are deploying AI to enhance fan engagement.
The centerpiece of the new lineup is "Match Chat," an interactive AI assistant available for all 254 singles matches. The feature allows users to ask questions about player statistics, head-to-head records, and real-time match insights …
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