IBM Launches "Let's create smarter business" Global Brand Campaign
The new campaign, which debuted September 8, 2025, focuses on helping business leaders move from experimental AI pilots to large-scale, value-driving solutions.
A New Enterprise Focus
International Business Machines Corp. launched a new global brand campaign on September 8, 2025, titled "Let's create smarter business." The campaign's messaging is aimed at business leaders who are facing challenges in moving from small, experimental artificial intelligence pilots to large-scale solutions that drive tangible business value.
The campaign, developed with advertising agency Ogilvy, is a refresh of IBM's "Let's create" platform, which was first introduced in 2022. "This is more than a campaign. It's a philosophy that IBM is embracing to transform companies into smarter businesses,” said Jonathan Adashek, IBM's senior vice president for …
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