Luma AI Launches Ray3 Video Model with Cinematic Reasoning Capabilities
The new text-to-video model is designed for professional production and will be integrated into Adobe Firefly.
AI startup Luma AI Inc. launched Ray3 on September 18, 2025, a new text-to-video model designed for professional cinematic production. The company said the model includes a reasoning system that gives creative professionals more precise control over AI-generated content.
## A Tool for Creative Professionals
Ray3 is aimed at the professional market, with features designed to integrate into existing production pipelines. "Ray3 is our first step toward building intelligence for creative work," said Amit Jain, co-founder and chief executive of Luma AI, in a statement. The model can generate video clips up to 10 seconds long and is capable …
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