Meta Profits From Scam Ads, Reuters Report Alleges
A report citing internal documents claims Meta profits from ads its own systems flag as likely fraudulent.
Allegations of Scam Revenue
Meta earns billions of dollars in revenue from fraudulent advertisements that its systems fail to stop, a report from Reuters alleged. The report cited unreported internal Meta documents from 2024.
The internal documents reportedly contained several stark estimates: - One projection estimated Meta earns about $7 billion annually from 15 million "higher risk" scam advertisements shown per day. - A separate internal projection was higher, estimating 10% of Meta's overall annual revenue, or $16 billion, came from ads for scams, illegal online casinos, and banned goods.
The 'Penalty Bid' System
The Reuters report also …
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