Tech Giants

Meta to Use AI Chat Conversations for Ad Personalization

The new policy, effective Dec. 16, will analyze user interactions with Meta AI to target ads across Facebook, Instagram, and WhatsApp.

Olivia Sharp • • 1 min read • 608 views
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Meta announced on Oct. 1 that it will begin using conversations with its AI chatbots to personalize ads and content across its platforms, with the new policy taking effect on Dec. 16.

A New Data Stream for Ads

Meta Platforms on Oct. 1, 2025, announced it will begin analyzing user conversations with its artificial intelligence chatbots to personalize advertising and content. The policy will apply to both text and voice interactions with Meta AI features across its ecosystem, including Facebook, Instagram, WhatsApp, and Messenger. This move significantly expands Meta's data collection, turning conversational interactions into a new stream of signals for its core advertising business.

According to a report in The Register, advertising accounted for 98% of Meta's $165 billion in revenue in 2024. "Soon, interactions with AIs will be another …

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