Meta Updates Facebook Algorithm to Prioritize AI-Powered Reels
The update features an upgraded AI recommendations engine and new user feedback tools to personalize the video feed.
A Response to Shifting User Habits
Meta on Oct. 8, 2025, announced an algorithm update for its Facebook platform that will prioritize Reels videos tailored to user preferences. The update features an upgraded AI recommendations engine designed to better understand individual interests and deliver more relevant content. The move is a direct response to a 20% year-over-year increase in video viewing on the platform, as Meta competes with short-form video platforms like TikTok.
The company is using AI to cater to a widening range of content consumption habits, noting that Reels longer than one minute are gaining popularity.
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