Microsoft Introduces Mico, an Animated Persona for its Copilot AI
The blob-like character is designed to make AI interactions feel more natural and emotionally responsive.
A Human-Centered Approach
Microsoft unveiled a significant update to its Copilot assistant, centered on a new visual persona named Mico. The company described the character as a "warm" and "customizable" virtual companion. Mico appears as an animated, blob-like character that reacts to conversations by changing its color, expression, and movement, aiming to make interactions feel more emotionally intelligent.
This focus on user experience reflects a distinct strategic bet by the company. Microsoft AI CEO Mustafa Suleyman stated that the company is "not chasing engagement or optimizing for screen time. We're building AI that gets you back to your life. …
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