Microsoft lowers AI sales quotas amid slower enterprise adoption
Reports of reduced targets for Copilot products signal an "ROI gap" in the early AI market.
The reality of the ROI gap
Microsoft (MSFT) shares faced downward pressure on Wednesday following reports that the company has lowered sales growth targets for specific artificial intelligence products. According to information circulating in financial markets, the reduction in quotas affects the sales teams responsible for products like Microsoft 365 Copilot. This adjustment suggests that enterprise adoption rates are trailing the company's aggressive initial projections.
The revised targets highlight a growing "ROI Gap" in the generative AI sector. While initial interest in tools like Copilot was driven by "fear of missing out" (FOMO), IT departments are now subjecting these …
Archive Access
This article is older than 24 hours. Create a free account to access our 7-day archive.