Netflix Confirms First Use of Generative AI for Final Footage in a Major Series
During its Q2 earnings call, Netflix revealed a building collapse scene in the series 'El Eternauta' was created with GenAI, completing the VFX sequence 10 times faster and at a lower cost.
Olivia Sharp
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Netflix has used generative AI to create final on-screen footage for the first time in its new series 'El Eternauta.' Co-CEO Ted Sarandos revealed during an earnings call that a complex building collapse scene was produced with AI, making the process 10 times faster and significantly cheaper than traditional VFX.
Generative AI Makes Its On-Screen Debut in a Netflix Original
Generative AI has officially moved from an experimental tool to a part of the production pipeline at the world's largest streamer. During its Q2 2025 earnings call, Netflix co-CEO Ted Sarandos confirmed the company has used generative AI to create final visual effects (VFX) footage for its Argentine sci-fi series, El Eternauta.
A "Monumental Leap" in Production Efficiency
The groundbreaking scene, which depicts the collapse of a building in Buenos Aires, was produced using AI tools developed internally by Netflix.
- 10x Faster: Sarandos revealed that the complex …
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