OpenAI Reverses Copyright Policy for Sora 2 After Backlash
CEO Sam Altman announced that the company will shift to an opt-in system and develop a revenue-sharing model for rights holders.
A Swift Policy Change
In the face of intense backlash following the launch of its Sora 2 video-generation app, OpenAI on Oct. 3, 2025, announced a reversal of its controversial copyright policy. The app, which launched on Oct. 1, was immediately used to create a flood of videos featuring unauthorized use of well-known copyrighted characters from franchises like Nintendo's Mario and Disney's Star Wars.
The company's initial policy stated that the model would use copyrighted content unless rights holders explicitly opted out. This reversal of traditional consent models drew sharp criticism from Hollywood studios, creative professionals, and legal experts.
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