Perplexity launches 'Buy with Pro' to challenge Google Shopping
The AI search engine introduces one-click checkout and free shipping for subscribers.
Closing the loop on search
Perplexity AI expanded its product offering on Thursday with the launch of "Buy with Pro," a feature that transforms the search engine into a direct e-commerce platform. Available to Perplexity Pro subscribers in the United States, the tool allows users to research products and complete purchases without leaving the Perplexity interface.
The feature leverages a unified checkout system where users save their shipping and billing information once. When a user asks for product recommendations, the AI provides "Buy with Pro" buttons for supported items, streamlining the path from query to transaction. To incentivize adoption, …
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