Samsung Unveils Vision AI Companion and Galaxy S25 FE
The company launched a new generative AI experience for its TVs and a new smartphone with integrated AI features like Gemini Live.
A New Era for AI-Powered Displays
Samsung Electronics on September 4, 2025, unveiled its "Vision AI Companion" at the IFA conference in Berlin. The new software experience, powered by generative AI and an enhanced Bixby voice assistant, is designed to bring more natural, conversational interactions to the company's TVs and monitors.
The Vision AI Companion allows users to ask contextual questions about content on the screen. For example, a user could ask for details about a movie, identify a piece of artwork, or get travel recommendations based on a scene being shown. The system integrates several of Samsung's existing …
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